I worked with brand agency General Idea, to edit Behind the Scenes
videos for Moncler’s “Genius is Born Crazy” campaign.
Editor: Sarah Krusen
Agency: General Idea
GENIUS IS BORN CRAZY. We call people Genius when they demonstrate skills and manifest ideas
which feel unimaginable. As part of an ongoing pursuit, Moncler explores the many sides
of Crazy Genius with an individual whose creativity has inspired the world.